Private dental clinic in New Jersey

The clinic operated in a location with few nearby dentists, the closest competitors benefited from stronger street visibility, higher foot traffic, and easier parking. The practice had room to scale to six chairs but was operating with only two chairs. The principal dentist’s bookings were averaging at about 70%, and a visiting dentist (three days a week) averaged about 60% booking rate.

Engagement Period

1 September 2024 – Present

Starting Position

The clinic had a Google Business Profile, but it was incomplete and ranking poorly. Conversion to appointments was weak, limiting patient growth and overall performance.

Objectives

Increase the rate of bookings from local patients.

Improve visibility in online searches and convert more enquiries into confirmed patient appointments.

Expand practice operations so that all six chairs in the clinic were fully in use.

Approach

The engagement began with an overhaul of the clinic’s Google Business Profile. Researched high-performing local keywords and integrated throughout the profile to improve visibility for dental services. We established a consistent posting schedule to keep the profile active. Google Posts were used strategically to highlight offers and important updates. The clinic’s local authority was strengthened through citations in reputable directories and the development of quality backlinks. Adjusted strategies based on regular analysis of data from the profile, search trends, and competitor activity.

	Before Engagement	After Engagement	Growth
Average Monthly Interactions	304	826	2.75x
Average Monthly Impressions	1056	4228	4x
Average Monthly Search Appearances	498	1471	2.95x
Average Monthly Calls	81	279	3.4x
Average Monthly Direction Requests	52	185	3.5x
Average Monthly Website Clicks	83	362	4.3x

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Acknowledgement of Country

We respectfully acknowledge the Dharawal people, particularly the Gweagal clan, as the Traditional Custodians of the land on which operate. We honour their enduring connection to Country and culture, expressed through art, storytelling and design. We pay our respects to Elders past, present and emerging. As a business with clients across what is now known as Australia, we recognise and respect the continuing cultures and contributions of all Aboriginal and Torres Strait Islander peoples.