Let’s Talk Digital Marketing
%20(1).jpg)
We’re always up for a chat. Or a question. Or a smart strategy session to simplify your SEO, marketing, or website goals.
To drop us a note, fill out the boxes below. We’ll get back to you ASAP.
Introduction
A busy Sydney west dental clinic offering cosmetic, general, and emergency services was struggling to attract quality new patients. Despite steady bookings, most appointments were for low-value general treatments, while competitors dominated the high-ticket cosmetic market. The clinic relied heavily on costly social media ads and repeat clients, had an outdated website generating no organic traffic, and its Google Business Profile ranked poorly, limiting visibility to local searchers. In short, the dentist was busy, but not profitable.
Engagement Period
15 November 2024 – Present
Starting Position
The clinic had strong patient loyalty but little online presence. Its outdated website lacked key service pages, the Google profile ranked poorly, and paid social ads brought inconsistent, low-quality leads, leaving it invisible to high-value cosmetic patients.
Objectives
- Redesign the website to improve structure, add missing pages, and boost conversions.
- Redesign the website to improve structure, add missing pages, and boost conversions.
- Launch tracked Google Ads campaigns targeting high-value patients.
Approach
The engagement began with an overhaul of the clinic’s Google Business Profile. Researched high-performing local keywords and integrated throughout the profile to improve visibility for dental services. We established a consistent posting schedule to keep the profile active.
Google Posts were used strategically to highlight offers and important updates. The clinic’s local authority was strengthened through citations in reputable directories and the development of quality backlinks. Adjusted strategies based on regular analysis of data from the profile, search trends, and competitor activity.
| Before Engagement | After Engagement | Growth | |
|---|---|---|---|
| Average Monthly Website Visits | Under 200 | 2100 | 950% |
| Average Website Conversion Rate | 0.1% | 3.8% | 3700% |
| GMB Position (Dentist Near Me) | Position 37 | Top 3 Results | 1137% |
| Average Monthly Calls via GMB | 40 | 220 | 450% |
| Average Monthly Direction Requests | 25 | 140 | 460% |
| Google Ads Click Through Rate | 1.9% | 8.4% | 342% |
| Google Ads Cost Per Lead | 89 | 18 | 395% |
| Google Ads Average Monthly Leads | 28 | 139 | 395% |
